Crypto lending leader Nexo is stirring up the digital finance space by dedicating a whopping 10 million NEXO tokens—equivalent to $12.5 million—to reward its users. This initiative marks the protocol's sixth anniversary and aims to enhance user engagement within the Nexo ecosystem.

Announced in a recent blog post, the campaign, inspired by "Nexonomics," invites both new and existing users to delve deeper into its services with the promise of earning points for various activities. These points can be traded for NEXO tokens at the end of the promotional period, which runs until July 7.

Users can accumulate points through several actions: topping up assets yields up to 0.01 points per dollar, activating a Nexo Card earns 10 points, borrowing fiat currencies gives 0.04 points per dollar, investing in Nexo Earn products earns 0.03 points per dollar, and engaging in boosted trading on Nexo Exchange earns 0.05 points per dollar. However, withdrawing crypto assets can reduce point balances, with specific penalties for different withdrawal amounts.

Nexo also offers multipliers ranging from 1.2x to 1.5x on the points earned during the campaign, alongside loyalty rewards that could reach up to 100% of the points value, potentially doubling the incentives for active participants.

Despite its appealing offer, regulatory restrictions have led to the exclusion of residents from the United States, the United Kingdom, and Canada. Nexo's innovative campaign underscores its ongoing expansion and its recent regulatory approval in the United Arab Emirates, positioning it as a formidable player in the decentralized finance (DeFi) sector. Since its inception, Nexo has seen a significant influx of funds, boasting $537.56 million in total value locked, signaling robust user trust and platform stability.