At CES 2024, Mercedes-Benz showcased its latest breakthrough in automotive technology: an upgraded MBUX Virtual Assistant, enriched with AI capabilities and an innovative in-car NFT gallery. This new system, a blend of advanced AI and user-focused features, promises to elevate the driving experience to unprecedented levels.

The heart of this innovation is the next-gen Mercedes-Benz Operating System (MB.OS), exclusively developed by the auto giant. The MBUX Virtual Assistant, powered by a sophisticated generative AI, offers a highly interactive experience. It's designed to be the most human-like interface in a Mercedes-Benz to date. According to Markus Schäfer, CTO of Mercedes-Benz, this system can switch between natural, predictive, personal, and empathetic modes, adapting to the driver's emotional state.

What sets this virtual assistant apart is its ability to learn and adapt to the driver’s preferences, such as auto-tuning to favored radio stations or activating seat massagers for night drives. Mercedes-Benz is also exploring the integration of various large language models (LLMs), including OpenAI's ChatGPT, to enhance localization and user experience.

Privacy is a cornerstone of this technology. Mercedes-Benz assures that the assistant will function within individual cars without sharing data across different users. Additionally, drivers can opt out of the data learning feature.

Another notable addition is the MBUX Collectibles in-car app, designed to showcase NFT collections on the vehicle's dashboard. This feature also includes NXT NFTs on the Ethereum blockchain, marking the brand's growing interest in blockchain applications beyond entertainment, as seen in their CO2 emissions tracking project in the cobalt supply chain.

Moreover, the company has partnered with artist Will.i.am to develop MBUX Sound Drive, an in-car music experience that adapts to driving styles.

Set to launch in early 2025, this advanced MBUX Virtual Assistant and in-car NFT gallery not only redefine in-car technology but also underscore Mercedes-Benz's commitment to innovation and customer-centric design.