MicroStrategy, the firm led by Bitcoin enthusiast Michael Saylor, has announced an ambitious “21/21 plan” to raise $42 billion over the next three years, aiming to acquire an enormous amount of Bitcoin. Revealed on October 30, this plan involves $21 billion in equity and another $21 billion in fixed-income securities. If successful, the funds would allow MicroStrategy to buy around 578,586 BTC, a sum that would represent nearly 2.7% of Bitcoin's total supply.

MicroStrategy’s President and CEO, Phong Le, highlighted that the additional Bitcoin holdings are intended to boost the firm’s returns on its BTC holdings, helping solidify its position as a Bitcoin-focused company. Le noted that the company’s current Bitcoin yield sits at 17.8% year-to-date, with a goal of reaching an annual yield between 6% and 10% by 2027.

Crypto advocates are taking note, with the popular analyst BitcoinMiningStockGuy calling the plan “bullish,” noting that $21 billion mirrors the market cap of all public Bitcoin mining companies combined. Quant researcher Ryan McGinnis sees this as a pivotal moment, even describing MicroStrategy as achieving “escape velocity” from traditional asset holdings.

This news follows MicroStrategy’s successful September offering of $1.01 billion in convertible senior notes, maturing in 2028. These notes, offered to institutional investors, are set to support additional Bitcoin acquisitions, reinforcing the company’s dedication to BTC as a strategic reserve.

MicroStrategy’s high-stakes move underlines its unwavering belief in Bitcoin, setting a new precedent among publicly traded companies. The “21/21 plan” could redefine institutional Bitcoin investment, further positioning MicroStrategy as a leader in the crypto space.