Saudi Arabia's Metaverse Magic Brings the Past to Life
Saudi Arabia launches metaverse to celebrate and preserve its rich heritage
In an innovative step forward, the Saudi Arabian Ministry of Culture has unveiled a unique metaverse experience, aimed at celebrating the country's founding day by immersing users in the vast and rich cultural heritage of the nation. This digital venture, known as the Cultural Universe, offers a virtual journey through Saudi Arabia's history, dating back to 1727, leveraging the latest in blockchain and artificial intelligence technology.
Developed on Oracle's Hyperledger Fabric 2.5 blockchain and powered by droppGroup’s Generative Media Intelligence AI system, droppPhygital, the metaverse introduces users to a first-person exploration experience. Within this virtual environment, participants can freely roam, discovering and engaging with historical events represented along their path. Notably, the experience is enriched with voice narrations, although currently available only in Arabic, providing detailed explanations of significant cultural milestones.
Beyond historical exploration, the Cultural Universe spans various sectors, including music, art, history, food, crafts, and even includes mini video games, offering a comprehensive insight into Saudi heritage. This initiative is accessible for free across multiple platforms, such as websites, mobile devices, and virtual reality headsets, emphasizing the Ministry of Culture’s commitment to inclusivity and global engagement with Saudi culture.
This move is not merely about preserving heritage; it represents a strategic step towards leveraging digital innovation for economic growth within the Middle East. According to Samuel Huber, CEO of LandVault, the region is transcending the metaverse's initial hype, focusing on its potential to enrich their economies and digital infrastructures. The Cultural Universe is seen as a pivotal moment in cultural preservation, inviting global audiences to connect with the historical and contemporary artistic expressions of Saudi Arabia.
With this bold initiative, Saudi Arabia is positioning itself at the forefront of a cultural revolution, embracing the metaverse as a key component of its future economic and cultural landscape.