In a striking entrance into the digital art world, renowned Hong Kong director Stephen Chow, celebrated for his work on the cult classic “Kung Fu Hustle,” has taken the NFT market by storm with his innovative collection named “Nobody.” Launched earlier this month, this series of profile picture nonfungible tokens (NFTs) has already seen a staggering trading volume surpassing 9,695 Ether, equivalent to around $23 million, with daily transactions reaching up to 2,713 Ether.
Chow’s engagement with his audience took a personal turn as he updated his profile pictures on social media platforms such as X and Instagram to feature a Nobody Avatar, simultaneously inviting his followers to do the same and asking for their input on community events. This move not only demonstrates his commitment to the project but also emphasizes his desire to foster a strong community around the Nobody collection.
The creators behind Nobody have ambitious plans for the future, aiming to leverage Chow’s past successes and innovative strategies to elevate the Nobody intellectual property (IP). Their goal is to break down the existing barriers that have kept Web3 native IPs from reaching mainstream popularity in the Web2 market. This includes various initiatives to engage the community and expand the reach of the Nobody brand.
A significant milestone for the project was its collaboration with cryptocurrency exchange OKX, which resulted in a whitelist giveaway attracting over 125,000 participants, with 2,500 Nobody NFTs distributed. The total number of Nobody NFTs is limited to 10,000, making them a coveted item among collectors and fans alike.
Holders of Nobody NFTs are granted special privileges, including the opportunity to influence the project’s direction through proposals, co-creation, voting, and contributing to the development of Nobody IP.
The journey of Nobody began with an announcement on December 6, 2023, detailing Chow’s partnership with Chinese-American rapper Jin Au-Yeung, also known as MC Jin, to bring this NFT collection to life. Hosted on the Moonbox platform, a Hong Kong-based AI and Web3 startup focused on AI-powered NFTs in the arts and film sectors, Nobody marks Chow’s debut as a content creator in this space. Following a successful funding round in August 2023, Moonbox has positioned itself as a significant player in the market, backed by a $2.5 million investment led by OKX Ventures.
Stephen Chow’s Nobody NFT collection not only underscores the growing intersection of entertainment and digital art but also highlights the potential for creative ventures to find new life and audiences in the Web3 ecosystem.