Logan Paul, a prominent social media influencer, is under fire for allegedly promoting cryptocurrencies without disclosing his financial ties, according to a recent BBC investigation. The allegations focus on Paul’s involvement with risky tokens like Elongate and Ink Doink, along with his controversial NFT project, CryptoZoo.

The investigation claims Paul profited from cryptocurrency endorsements using an anonymous wallet. This wallet reportedly purchased tokens before Paul promoted them to his 23 million YouTube followers, followed by a sell-off after prices spiked. One example cited involves a $160,000 Elongate purchase in 2021, which allegedly yielded a $120,000 profit after Paul’s public endorsement.

Efforts by the BBC to confront Paul about the accusations led to bizarre incidents. When reporters visited Paul’s Puerto Rico gym, they encountered a lookalike in his place, alongside a staged protest accusing the BBC of misconduct. Paul’s legal team has denied any wrongdoing and warned against publishing unverified claims.

The controversy also revisits Paul’s failed CryptoZoo project, a game built around NFTs that investors allege failed to deliver on promises. Facing a multimillion-dollar lawsuit from over 130 individuals claiming $4 million in damages, Paul announced a "buy-back" program to refund NFT purchases. However, investors must waive their rights to pursue further legal action to participate.

As crypto continues to attract younger audiences, the ethical and legal standards for influencers remain a pressing issue. Logan Paul’s case highlights the risks of unregulated promotions in the fast-evolving digital asset space.